Dear %%First Name%%,

Competitive Advantage Reality Check

Overview

There is one article I recommend reading before you launch your business.

In a nutshell, to have a competitive advantage, your business should be the following:

Provable - preferably allow pilot or small-scale introductory use
Divisible - adopted in segments or phases and in parallel with current solutions
Reversible - if it fails you can easily return to life without it
Tangible - improve the customer’s life in a way it needs/values
Fits Prior Investment - builds on or makes use of sunk costs
Familiar - feels like things customers already understand
Congruent With Future Direction - in line with where customer headed anyway, no rethinking required
Publicity Value - makes customer look better to itself and others

Further Reading

Read full article

Class Assignment

(Optional) Post your thoughts on whether your business has the eight qualities listed above.

Checklist

	Read article called "The 15-minute competitive advantage" (Optional) Post your thoughts on the bulletin board about how your business idea conforms to these ideas.
Please print this checklist and post it where you will see it every day. Out-of-sight, out-of-mind.

Questions?

Post your questions on www.steps-to-starting-your-business.com/forums/

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