Schedule of Newsletters

Timing
in Weeks
Topic
0 Welcome and overview
1/7 Picking a Business
2/7 "The 15-minute Competitive Advantage"
4/7 Book Order Form
1 Choosing a name and domain name for your business
2 Registering your domain name
3 Building a web site
4 Funding
5 Writing a Business Plan
6 Registering with your state
7 Getting an Employee Identification Number from the IRS
8 Opening a business checking account
9 Using a credit card for business only use
10 Setting up a filing system for your receipts
11 Setting up accounting software
12 Setting up a "permanent" email address
13 Search Engine Optimization
14 Keeping a mileage log in your car(s)
15 Understanding Graphics
16 Creating a logo
17 Business cards
18 City and county permits
19 Collecting sales tax
20 Business Use of Home
21 Accepting credit cards
22 Newsletters
23 Pay-Per-Click Advertising
24 Voicemail services
25 Fax services
26 Back up your data
27 Spam
28 Social Networking
29 Managing your time
30 Networking
31 Employee benefits
32 Passwords, making them strong and keeping them safe
33 Your tax accountant is your best friend
34 Getting help for legal questions
35 Cross promoting your business with other businesses
36 Tax deductions you may not have thought of
37 Public Relations and Press Releases
38 Viral Marketing and Guerilla Marketing
39 Using HTML on sites such as Craigslist
40 Joining your local chamber of commerce
41 Joining a service organization
42 Media buying, or haggling 101
43 The art of selling
44 YouTube as a marketing tool
45 Co-op Advertising
46 Affiliate marketing
47 Link popularity
48 Creating a community
49 Article Marketing--Become an expert in your field and publish
50 Creating a PDF file
51 Business insurance
52 Printing marketing materials
53 Two things your marketing must do
54 Customer service
55 Where to go from here?

 

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