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Press Releases

Overview

Most business startups don't have deep enough pockets to mount an aggressive advertising campaign. Sending out press releases is a must. A solid PR (public relations) campaign can yield enormous--and free--visibility.

Further Reading

Read chapter on Press Releases.

Class Assignment

Read materials and post a draft press release on the bulletin board. (forum)

Checklist

	Write a draft of a press release. Don't spend a lot of time on it. Post it on the bulletin board for feedback. Call your local newspaper and ask who you should send this press release to. Email your press release to them.
Please print this checklist and post it where you will see it every day. Out-of-sight, out-of-mind.

Questions?

Post your questions on www.steps-to-starting-your-business.com/forums/

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